A New York-based ad firm is benefiting from Apple’s upcoming iPhone 6S statement next week and doing the only natural thing any clever PR group would do: marketing. The company, which goes by the name 6S Marketing, says that a giant company like Apple making use of the iPhone 6S moniker for its next-gen handset could put its distinct name in risk.

The agency said they picked the name 6S back in 2000 since it seems like “success” when spoken, and instead would choose Apple call their next flagship the iPhone 7 (although iPhone 9 would be all right considering that it’s really the 9th-gen if you don’t count the soon-t0-be-discontinued 5c).

The opportunities of Apple in fact taking this seriously? 0 %. But 6S Marketing definitely just offered their own business a slight increase with their open letter, billboards, and signs in front of the Apple Store.

And maybe the business has more shenanigans prepared for next week when Apple will more than most likely reveal its new iPhone “6S”.

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