Amazon is going all-in with its iPhone rival, the Fire Phone, and business Chief Executive Officer Jeff Bezos put in the time to have some enjoyable with among Apple’s devices after exposing his new gadget at its debut event last week.

amazon bezos iphone autograph

A few of’s most significant fans were on-hand for the event, and later on they acquired an individual visit from the CEO himself. Upon being asked to autograph an iPhone, Bezos took a fast stab at the gadget with a playful scribble.

This means battle! No, in all seriousness, it’s great to see a Chief Executive Officer take part in some cheerful gamesmanship, as several are frequently far too by-the-book for such tricks.

Naturally, the consumer concerned understood precisely just what he was obtaining into when he requested for a signature on his Apple device, and Bezos was all as well happy to oblige. Of training course, whether or not the Fire Phone can be thought about an “upgrade” from the iPhone is something I’ll allow you determine.

This isn’t really the first time an Apple rival has taken a Sharpie to among the business’s items– Microsoft’s Steve Ballmer once autographed a MacBook Pro with “Need a new one?” back in 2010.

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