Monday, October 24, 2016

Android And iOS Today Constitute 99% Of The Smartphone Market

If you ever needed further proof that the smartphone industry is really only made up of two major players; namely iOS and Android, then this latest research study has all those stats laid out for you.

Apple’s iOS, and Google’s Android mobile operating systems have long been the dominant two platforms running on smartphones, but the latest statistics show that those platforms are continuing to eat up more market share after accounting for 99.1% of global device sales in the second quarter of this year. As you might expect, Google’s Android platform remained the most dominant platform during that period, and actually managed to capture additional market share over the same period last year.


Second quarter 2015 statistics show that Android was holding on to a very healthy 82.2% market share, with that number rising to 86.2% during Q2 2016. That’s undeniably good news for Google, the Android OS, and its OEM partners.

Apple’s iOS platform, which powers the company’s iPhone, is still sitting as the world’s second most popular mobile operating system, but did lost some ground to Android year-on-year. Apple’s share of the smartphone industry was sitting at 14.6% during Q2 2015, with that number dropping slightly to 12.9% during the same period this year. In fact, the Android platform is the only mobile operating system that has actually managed to grow and garner additional market share in the last twelve months.

Windows-powered smartphones managed to lose 1.9% market share, with BlackBerry smartphones also seeing a decrease from 0.3% of the marketplace to just 0.1%. Other operating systems, including the once popular Symbian, accounted for 0.4% of the global industry during the same period, but is now down to 0.2% from twelve months previous.


Considering that BlackBerry is essentially dead in the water, Symbian is rarely used these days in major global markets, and Microsoft has decided to scale back the amount of resources it pumps into manufacturing smartphone after poor sales, that really only leaves iOS and Android to continue dominating the marketplace. The only really unknown is whether or not Android will continue to steal incremental market share away from iOS, or if Apple can come up with a killer new iPhone that prompts users to move away from Android across to the other side.


Meanwhile, on the smartphone manufacturer front, Samsung leads the way with 22.4% of the market share, an increase of 0.5% from the same period last year. Apple’s iPhone exhibited the same trend as mentioned earlier in the OS market share, but perhaps more interesting is how closely Huawei is following the two major smartphone manufacturers with 8.9% of the market share compared to 8% from last year in the same period.

(Source: Gartner)

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