There’s a lot more to building a business with your app idea than simply building the app.
Having seen great apps wither on the vine due to bad marketing or poor planning, it’s nice to see fresh efforts among developers who aim to enable great apps to find their market. AppCartel is a crowdfunding effort to pool resources for developers, allowing them access to a promotional team and other resources, plus money to build and launch their apps.
In fact, if you’ve got a team ready to make a great app, AppCartel wants to hear from you. If you’ve simply got an idea, or you don’t know how to actually create an app, this isn’t for you. AppCartel is looking for teams needing funding for their project, which should be ready to enter development.
I spoke to the creator of AppCartel, Dane Baker (also the guy behind Villian, a successful app company itself but otherwise not connected to AppCartel) about the effort. He said, “Funding is really only part of the equation for success. It’s a large part, but only part. The other big piece is promotion, getting your app and company out there. Rather than just providing a page for you on our site and calling it a day, AppCartel has an internal promo team of social media gurus and marketers to promote our app projects to the world.”
According to Baker, AppCartel is accepting applications and will choose among projects based on developer team skill, experience and project quality. Full disclosure: I have been asked to serve in an advisory role on the board, in an effort to help developers understand how to pitch to the media. It is my sincere hope we can help everyone understand first what it takes to make great apps, and then how to tell the world about those apps. If you’re interested in applying, hit up the link to AppCartel and let them know.