Apple has continued its “if it’s not an iPhone, it’s not an iPhone” marketing project by releasing a 3rd ad in the series via its official YouTube account. Cupertino business’s first 2 videos in the brand-new marketing offensive included one ad concentrated on that Apple makes both the software and hardware to interact harmoniously, with the second industrial proclaiming that the iPhone features something “different” to other phones in an ad entitled “Love”. this latest release, entitled “Incredible Apps”, concentrates on the huge selection of applications offered for iOS devices.

Today’s 30-second commercial is yet another example of the business trying to convince users of why its iPhone is ahead of the competitors by describing exclusive smartphone features and benefits that it believes can’t be found on other platforms. Apple has always been proud of not just the hardware that it produces, however likewise the underlying os and extra third-party apps that are provided through the App Store. The Fantastic Apps advertisement goes some way to showcasing the mind-blowing quantity of titles offered to owners of iPhones and iPads.

Screen Shot 2015-07-10 at 6.45.16 PM

The “Fantastic Apps” commercial is visually and audibly identical to the previous two advertisements in the “if it’s not an iPhone, it’s not an iPhone” project. Apple might have apparently made a mindful decision to move away from the emotive, heartwarming commercials that it has actually ended up being known for over current years, however it’s still continuing with advertising videos that are immediately recognisable as Apple productions. The catchy, cool tune over the top of the video is yet once more accompanied by a narration that informs the user of the video’s message:

This is an iPhone. And it features something amazing: an App Store with over one and half million of the finest apps readily available. That’s over one and a half million hand-picked, amazing, just plain surprising, who understood a phone could do that apps. If it’s not an iPhone, it’s not an iPhone.

Naturally, the narration and instructions of the video deceives users a bit. The App Store may contain over 1.5 million apps, but we wouldn’t precisely call the entire lot “awe-inspiring”. Nevertheless, there’s no denying that the App Store does consist of some genuinely inspiring, special and amazingly innovative apps, which Apple is eager to push to users. Take a look at the video on your own and see what you believe.

You can follow on Twitter or join our Facebook page to keep yourself updated on all the latest from Apple and the Web.