Apple announced a new universal Apple TV app called ‘TV’ at its “Hello again” event today.

The TV app is a “unified TV experience” works across Apple TV and iOS devices, and provides an easy-to-use hub for TV shows and movies that “will change how we watch television”, says Apple.

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The app features category tabs across its main screen. The first, Watch Now, lists TV episodes and movies you are currently watching, as well as any you’ve queued up to watch next. It includes series you might be binging on, as well as new episodes of series you follow.

There’s also a “What to Watch” Store category with curated content lists across TV series and movies available in iTunes, while subscribing to third-party apps like Starz also feeds in channel-specific information.

Searching content is supported by Siri. The TV app will be a free software update for all devices by the end of the year.

Related Roundups: Apple TV, tvOS 10, iOS 10
Tag: October 2016 event
Buyer’s Guide: Apple TV (Caution)

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