Apple has brought its popular “Designed by Apple” ad campaign to the print medium. A new two-page-spread ad was spotted in the Toronto Star by 9to5Mac. Like the “Our Signature” television ad first shown off at this year’s WWDC, the print ad focuses on Apple’s ecosystem and how Apple’s products benefit people in their lives. The text in the ad is the same as the text on the “Designed by Apple” page on Apple’s website.
Apple has won widespread acclaim for the ads and also recently won the prestigious Grand Prix for Press award for its iPad mini print ads, which previously ran on the back of magazine covers.
Apple brings ‘Designed by Apple in California’ ad campaign to print originally appeared on TUAW – The Unofficial Apple Weblog on Tue, 25 Jun 2013 15:30:00 EST. Please see our terms for use of feeds.