New research information assembled by Morgan Stanley Research (and communicated by Business Insider) exposes that when it concerns brand loyalty in the smartphone industry, Apple stays the leading canine. Typically, Morgan Stanley found that 90 % of iPhone owners continue to be dedicated to Apple as as compared to 77 % for Samsung and 58 % for Nokia.
The following chart exemplifies why analysts which place every one of their eggs in the marketshare basket usually make absurd forecasts regarding Apple’s prospects in the smartphone market. While marketshare information– which by itself is susceptible to adjustment– tells us just how the smartphone market looks today, brand name retention is an important metric in evaluating exactly what marketshare information might appear like in the future.
It’s upsetting an expert that is so quick to assert that the iPhone has come to a head seriously. Not simply does Apple have a proven track record of innovating and attracting new customers, its capability to keeping existing customers within the Apple ecosystem exceeds its competitors.
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