Along with its brand-new purchase pages for the iPhone 6s and 6s Plus, Apple debuted a website function called “Prepare to Pre-Order”, an attempt to improve the pre-ordering process in what is often a busy and possibly confusing time for some prospective iPhone buyers.

The option, which is available both online and in the Apple Store app, permits users to enter their wireless account details to validate available rates alternatives before pre-orders officially begin at 12:01 a.m. PDT on September 12. This enables users to have a more streamlined pre-order experience, merely choosing their iPhone design, storage size, color and possible accessories before having a look at.

In current months, Apple has actually made efforts to improve its shopping experiences in both retail and online stores. Last month, the company got rid of the iPad Smart Signs from its retailers and moved pricing details into new apps on the display screen items themselves. The company also merged the website and online store, producing a more structured experience for users.

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