Apple has actually launched a brand-new advocate the iPhone 5c on prominent social blogging platform Tumblr, mentions 9To5Mac. Showcasing the tagline “Every colour has a story”, the project’s web page has five videos each representing a different theme based upon the combination of a particular iPhone 5c colour and instance. For occasion, a video clip showing the yellow iPhone 5c and a black situation shows a design mimicking concert lightings, while one more ad providing the blue iPhone 5c and a white situation copies skaters on an ice arena.

The page additionally shows up to be appearing as a “Sponsored Article” for a variety of Tumblr users, suggesting that Apple paid to promote its content on the network. The campaign itself is notable as Apple has typically remained off of social media sites in addition to its main iTunes Facebook web page.

Apple revealed in its Q1 2014 revenues phone call that it saw lower-than-expected sales of the iPhone 5c due to superior sales of the iPhone 5s, with various other reports suggesting that the 5s was outselling the 5c by a two-to-one margin.

Quickly after the phones were presented, Apple downsized iPhone 5c production while ramping up iPhone 5s production to comply with consumer demand.

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