New-Logo-Vertical-DarkIn late May, Apple started providing same-day shipment of certain products in its Apple Store app by means of a collaboration with messenger service Postmates.

Prior to that arrangement was in place, Apple was in talks with Uber about a similar collaboration, according to the Wall Street Journal.

In recent months, Uber lost out on the chance to make shipments in some cities for AppleInc.and StarbucksCorp., which went over tie-ups with Uber however then made handle startup messenger service Postmates Inc., according to people acquainted with the discussions.

The handle Apple would have been a part of Uber’s same-day shipment service, which it establisheded in 2014. The transport company had plans to register dozens of merchants for the service but only ended up with 6 collaborations. It’s uncertain why talks between Apple and Uber fell apart, but a Gilt representative told the WSJ that Uber was not able to insure costly items and that it” disappointed expectations “.

You can follow on Twitter or join our Facebook page to keep yourself updated on all the latest from Apple and the Web.