Apple dumps "highest-resolution notebook ever" tagline thanks to Chromebook Pixel
Apple’s 13-inch Retina MacBook Pro was advertised as the world’s second highest resolution notebook, sitting right behind the company’s 15-inch retina model. That coveted position changed hands when Google introduced its Chromebook Pixel and grabbed that number two spot. As noted by 9to5Mac, Apple has modified the advertising taglines for its MacBook Pro to reflect this change.
The hallmark feature of the 12.85-inch Chromebook Pixel is its high-resolution display that checks in with 2560 x 1700 pixels. Though this screen doesn’t beat the 15-inch Retina MacBook Pro and its 2880-by-1800 display, the Pixel does edge out the 13-inch Retina model, which has a 2560-by-1600 display.
On Apple’s website, the Retina MacBook Pro models are no longer advertised as being “The highest-resolution notebook ever. And the second highest.” Now, the tagline for the Retina MacBook Pro claims that “High performance has never been so well defined.” A similar re-wording is also present on the webpage that describes the major features of the Retina MacBooks. On this Features page, Apple now claims the 13-inch model is “just as impressive” as the 15-inch model. The pair are no longer “in a class of their own,” which is how Apple previously described its Retina notebook models.
Apple dumps “highest-resolution notebook ever” tagline thanks to Chromebook Pixel originally appeared on TUAW – The Unofficial Apple Weblog on Tue, 26 Mar 2013 09:00:00 EST. Please see our terms for use of feeds.
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