While some tech pundits are bemoaning Apple’s lack of ads during the Super Bowl on Sunday (the company hasn’t run an ad during the big game for years), The Street’s Jim Cramer is taking another view and one that is much more rooted in reality.
Apple didn’t need to pay for expensive Super Bowl air time, because the World Champion NY Giants provided tons of free advertising for the iPhone.
As Cramer noted, “… there was one ad that struck me as the most honest, most riveting and most compelling of all. You see, the game had just ended, and Colts great Raymond Berry ran the Giant gantlet with the Lombardi Trophy.
Suddenly it seemed like every other Giant pulled out an Apple iPhone to snap pictures of the moment. One after another after another. And I said to myself, there it is, not some pet dangling a bag of chips or some headlights killing vampires or King Elton getting trapdoored. Nope, there was an ad worthy of Steve Jobs and the company he built.”
Cramer went on to say “To me, the endorsement of Apple by real athletes who were not paid, especially when contrasted with the gift of the GM Corvette that Eli Manning didn’t even seem to care about — ‘Eli, the keys, the keys, don’t forget the keys!’ — said it all … when everyone else is paying $3 million per commercial, Apple paid nothing and easily had the best ad of all.”
To see what Cramer’s talking about, just check out the YouTube video below and count the number of iPhones that you see snapping photos and shooting video of Raymond Berry and the Lombardi Trophy. Amazing…