Apple is continuing to make hires from the retail/fashion sector, most lately taking on Marcela Aguilar, previous elderly worldwide director of marketing and also interactions at Gap.
As mentioning on Ad Age Aguilar will certainly be handling the job of director of worldwide marketing communications at Apple.
Apple has actually been grabbing numerous workers with both retail as well as style experience as it preps to release its new Apple Watch, which it it is intending to place as a style accessory. The Apple Watch, which the business calls the “most individual product” it’s ever before made, is readily available in 2 dimensions with many various housings and also a broad selection of band alternatives.
Before joining Apple, Aguilar dealt with reimagining the Space brand, increasing sales and also introducing “fresh advertising and marketing.” As mentioning on Space’s Worldwide CEO, Aguilar was a “bulk of the trip to return the brand name to well-known status.”
“Apple is obtaining an examined professional. Dealing with a significant American brand like Space indicates you are on a large phase, in intense headlights, every day. That encounter is invaluable, and Apple demands folks which recognize ways to play at a higher degree,” Mr. Farbman included. “Also, her experience in merely interacting the value of purposeful style and also establishing concepts that produce an emotion– as opposed to merely connect an item advantage– need to serve her well at Apple.”
Together with Aguilar, Apple’s various other famous fashion-oriented hires have consisted of Angela Ahrendts, the former Burberry Chief Executive Officer that now functions as Apple’s retail principal and also Paul Deneve, former Yves Saint Laurent Chief Executive Officer which now deals with “special tasks.”
Apple has actually additionally gotten Patrick Pruniaux, a former Tag Heuer Sales Director, as well as Musa Tariq, Nike’s former director of social media as well as neighborhood. Most lately, the firm employed famous designer Marc Newson, which will certainly be functioning under Jony Ive.