Although this morning’s Apple ads didn’t concentrate on the Apple TV, the organization nowadays did consider the very first actions towards formally phasing-out the 3rd-era Apple TV product. Apple has eliminated the 3rd-generation Apple TV from its online store, while a source suggests to us that Apple retail places will also be tugging the device from racks.

Apple hasn’t formally said on its phasing-out of the 3rd-generation Apple TV, although it’s clear the procedure has at least started. Up to today, the Apple TV was outlined about the Apple TV purchase site underneath the “TV” proceeding on Apple’s site. As observed below, the 3rd-generation version and its $69 cost were straight alongside the next-generation design by having an choice to evaluate the top features of both. Today, however, the “Evaluate Apple TV” subheading is nowhere found on Apple’s site.

Something to notice, nevertheless, is the fact that the direct link towards the Apple TV third gen item site still operates, in order to make the journey to the site you’ve to possibly Google it or possess the complete link. Therefore that Apple still has inventory of the device, but that it’s not definitely seeking to promote it.


Furthermore, we’ve received phrase that Apple retail workers have now been directed to get rid of any outstanding third gen Apple TV versions from store shelves and stock. From there, the workers have now been informed to deliver all of them back again to Apple. Usually, Apple Shops are directed to get this done when Apple is getting ready to market the rest of the supply of the solution of “end-of existence pricing,” and therefore it really wants to discount the merchandise to be able to sell the rest of the inventory.

It really isn’t astonishing to determine that Apple is just starting to phase-out the 3rd-generation Apple TV. It had been initially launched in 2012 and was silently updated annually later. Since that time, however, Apple has launched the next-generation tvOS-operated Apple TV and place its whole family room concentrate on enhancing that device.

It’s uncertain when the third gen Apple TV may obtain any extra software improvements from Apple, but it truly appears like the device is approaching the finish of its existence and following assistance.

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