Apple is rolling out iBeacon technology to all its 254 US Stores starting today, December 6th, says a report in the Associated Press. The technology will allow customers to receive messages about products, events and discount offers as they walk through a store. It will also alert customers when an order is ready to be picked up.

Apple demoed the technology at its Fifth Avenue store in New York City earlier this week. The store has 20 iBeacon transmitters, some of which are iPhones and iPads that utilize this iOS7-based technology. The iBeacons will connect to your iOS device using Bluetooth, and the connection is optional for the user. You don’t have to be pinged about upcoming events if you don’t want to. The iBeacons offer a distinct advantage over GPS, which doesn’t work well indoors and lacks the sensitivity to detect movement around a store.

iBeacon is also being rolled out at Macy’s and select Major League Baseball parks in the US.

[Via Engadget]

Apple now using iBeacon technology in its US retail stores originally appeared on TUAW – The Unofficial Apple Weblog on Fri, 06 Dec 2013 09:00:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

You can follow on Twitter or join our Facebook page to keep yourself updated on all the latest from Apple and the Web.