Unveiled today at the Geneva Motor Show, Ferrari’s new US$1.3 million LaFerrari hybrid features a touch of Apple in the form of two iPad minis mounted in the backs of the front seats. According to Bloomberg, the inclusion of the tablets marks the start of an expanded partnership between Apple and the renowned Italian auto maker. Also, if you’ll recall, Apple’s internet software and services boss Eddy Cue joined the Ferrari board of directors last year.

There’s no further word from Bloomberg — which insists on referring to the iPad as “I-Pad” for some reason — on how the deal will unfold, but the inclusion of iPad mini in other models makes sense, along with Bluetooth-based audio integration and perhaps Siri Eyes Free. We’re not sure how much the tablets add to the sticker price on the limited-run vehicle (only 499 will be made), but when you’re dealing with a $1.3 million car, it’s probably about the same as an extra cup holder.

Head over to our sister site Autoblog for some more photos of the undeniable gorgeous LaFerrari in the flesh metal.

Apple puts an iPad in a Ferrari, more collaboration on the way? originally appeared on TUAW – The Unofficial Apple Weblog on Tue, 05 Mar 2013 21:00:00 EST. Please see our terms for use of feeds.

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