Apple has announced a new hardbound book, available for $199 or $299 online at Apple.com and Apple retail stores from tomorrow, which charts a 20-year history of Apple design from the iMac in 1998 to the Apple Pencil in 2015. The book features 450 photographs of Apple products new and old, including iPhone, iPod and Apple Watch. The book is called ‘Designed by Apple in California’ and is dedicated to Steve Jobs.
The book is available in two sizes and printed on specially milled, custom-dyed paper with silver edges. According to Apple, the book was created over an eight-year period and is published by the company itself, not a third-party.
The full-page images inside are shot by photographer Andrew Zuckerman and show off the finished products in addition to the design process. ‘Designed by Apple in California’ features total of 450 images spanning twenty years of Apple product design.
Here’s how Jony Ive describes the purpose of the book:
While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.
We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.
It is described as a photo archive, focusing predominantly on the full-page imagery of iPhone, Apple Watch, iPod, Mac and more. In the press release, Apple SVP Design Jony Ive says that the book is an archive of work: “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
As a specialist item, the book will only be available from Apple directly. From tomorrow, the book will be available from Apple.com in United States, the United Kingdom, Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan as well as “select” Apple Stores.
The book is available in two sizes. The small 10.20 inch by 12.75 inch edition is priced at $199 and the larger 13 inch by 16.25 inch edition is priced at $299. If the price is too high for you to buy this piece of Apple memorabilia, Apple says the book will be on display at Apple retail stores in which it is sold.