Apple’s iPad sales are down for the 3rd straight quarter baseding on the firm’s earnings for its 4th fiscal quarter of 2014, offering a total amount of 12.3 iPads which is below 14.1 million devices in the year-ago quarter. The business has actually sold 68 million iPads in 2014 as well as has actually sold 237.5 million iPads amount to. The information follows the firm announced its brand-new iPad Air 2 and iPad mini 3 recently at its unique media occasion.

Previously this year, Apple Chief Executive Officer Tim Chef commented that the come by iPad sales over the previous 2 quarters was just a “rate bump” for Apple. In the business’s third-quarter profits call, Cook highlighted overall sales of additional compared to 225 million iPads since the device introduced in 2010 and suggested the tablet market as a whole was still “in its early stage.” The Chief Executive Officer also explained as “significant development can be brought to the iPad” ahead of this year’s new iPad launches.

The brand-new iPad Air 2 and iPad mini 3 will certainly go on sale this week, although the company focused mostly on the previous at its event. The iPad Air showcases a quicker A8X processor, a Touch ID finger print sensing unit, a profile that is merely 6.1 mm thick, as well as a brand-new gapless laminated screen that generates sharper photos. Meanwhile, the iPad Mini 3 consists of a couple of modifications apart from the Touch ID house button as well as a brand-new gold shade alternative.

Apple is additionally said to be preparing to release a new 12.9-inch iPad Pro early following year, although some records have actually declared that automation of the larger ipad has actually been shelved to change resources to iPhone 6 plus production. The display of the bigger tablet will reportedly near ultra high-definition quality as well as will likely deliver with the faster A8X processor chip.

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