The “iPhone SE” is now official as Apple today unveiled the device on stage at its ‘Let us loop you in’ press event in Cupertino.

The new iPhone SE’s major upgrades include Apple’s A9 chip and M9 motion coprocessor. Apple noted that the upgraded internals give the iPhone SE the same graphics processing performance as the iPhone 6S.

The other big upgrade for the iPhone SE, as expected, is a new 4K-capable 12MP iSight camera with Retina Flash, Focus Pixels, True Tone Flash, and a new image signal processor. That gives the device support for 4k video, 1080p at up to 60fps, slo-mo up to 240 fps, and Panoramas up to 63MP.

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Other updates in the iPhone SE include faster LTE, voice over LTE support, Wi-Fi calling, Bluetooth 4.2, and improved battery life over the iPhone 5s. You’ll also now get support for Live Photos and always-on “Hey Siri”.

And the device has new microphones as well as an NFC chip, which means Apple Pay will be supported unlike with previous 4-inch iPhones.

The much anticipated 4-inch iPhone marks a few firsts for Apple as it introduces the smaller, less expensive iPhone as a rare mid-year iPhone update ahead of what most expect will be the next-generation iPhone 7 launch in the fall later this year. The device comes as an upgrade to the aging iPhone 5S, Apple’s last device to include the 4-inch display size before it upgraded to 4.7 and 5.5-inch displays for the iPhone 6, 6 Plus, and later generations. 

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Apple made a point of noting why it’s introducing the new device, pointing out that it sold around 30 million 4-inch iPhones last year and the fact that there are many users that appreciated the 5s for being either smaller or less expensive. Earlier today we noted that based on data of active iPhone users, the market for a 4-inch device could be as high as almost one third of total users or 36%.

And the iPhone SE will be Apple’s least expensive new iPhone yet starting at just $399 or free on contract with carriers. Get full information on the iPhone SE’s pricing and availability here. 

Hit up our news hub for all of our coverage from today’s ‘Let us loop you in’ iPhone/iPad event.

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