In an action that most likely should not come as a huge surprise to any individual, it appears that Apple has actually ceased offering wrist-worn health items in both its Apple Shops and its on-line store. With the Apple Watch established to marches on sale following month, eliminating things that take on a few of its competitors appears to be the reason, at the very least partially.

A check of the Apple online store shows that Jawbone UP and Nike+ FuelBand have been taken out from sale, with Fitbit products having already been nixed. The only item of that order still up for sale is the Mio Alpha Heart Price Monitor Watch.


In an effort to examine the circumstance in Apple’s traditional shops, Re/code found that stores in an Francisco, Palo Alto, Los Angeles, and New York had all removed the same products from its racks. Those that clip to an individual’s body show up to be excused from the cull, though that will certainly be little comfort to the companies damageded. Apple has a great relationship with Nike and even shares a board participant, so the fact it has dropped nasty of the technique is a fascinating one. It’s true when they state there a no buddies in company.


Talking with Re/code, Mio creator Liz Dickinson states her company has been informed that their devices will be gotten rid of from sale likewise, with brand-new Apple retail head Angela Ahrendts the likely factor. Apple just has so much floor room after all, and with Apple Watches and devices to show something needed to offer.

“They stated they brought in a brand-new executive in the marketing location which intended to re-work branding for the establishments, and to make the Apple brand more front and center and tidy up and lessen the number of accessories.”

The Apple Watch will be readily available for pre-order on April 10th and marcheses on sale two weeks later – – the 24th.

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