Interbrand, one of the globe’s leading and also most identified brand name consultancies, has just launched its Best Global Brands list for 2014, as well as there’s no prizes for guessing who rests on peak of the ranks.
The annually collected listing exists to provide an extremely quick review of the world’s great 100 brand names based upon financial brand name worth, with this year’s list once more seeing tech firms controling the leading five. If you hadn’t thought it, Cupertino based Apple is resting comfortably at the leading of the list with modification in brand name value equivalent to a surge of 21 % over the last twelve months.
The 2014 edition of the Best Global Brands listing is once more loaded with flourishing modern technology firms, even more than holding their own against some of the world’s biggest retail brands, such as Amazon, Gillette, as well as IKEA. Resting on top of the business food cycle is Apple Inc. with a published brand value of $ 118.8 billion. As previously pointed out, that value stands for a sizable rise of 21 % from the very same time in 2012. Complying with very hot on Apple’s heels with a brand name value of $ 107 billion is Google with an approximated value boost of 15 % over the last twelve months.
Along with Apple and Google there are leading 10 locations in the ranks for IMB, Microsoft, Samsung, and also General Electric, which although is practically classed as a diversified firm still does have a sturdy modern technology focus. If you take the time to look past those firms that are sitting pleasantly in the top ten then you’ll likewise find Intel with a brand name value of $ 34.2 billion, Cisco with a brand name boost of 6 %, and Oracle resting in sixteenth place with a brand value of almost $ 26 billion many thanks to an 8 % increase year-on-year.
The highlighted technology companies are clearly going from strength-to-strength in an affordable market location, but it makes the success a lot more praiseworthy when you take into consideration that they have out-valued brand names such as Coca-Cola, Disney, BMW or even junk food chain McDonald’s.
Tim Cook’s Apple could have been the centerpiece of a great deal of objection over the last couple of years, yet it would seem the intro of the iPhone 6, in addition to the statement of the Apple Watch and also the company’s objective to “eliminate the pocketbook” with Apple Pay has actually placed the business in an exceptionally competitive as well as solid position.
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