In a minor but potentially excellent change to the iOS version of the App Store, each app category now has its own “Featured” page, complete with a curated selection of top apps. Previously, there was just a single Featured section, and navigating to separate categories provided only a list of the best selling paid and free apps. MacStories notes that the newly-implemented category pages feature wide banners and plenty of promotional space.
The new category Featured pages are only accessible from the main Featured page. A list of popular categories and a drop-down menu now appears at the top on both iPad and iPhone versions of the store. Pick a category from the list and you will be taken to the new, category-specific Featured page.
Getting promoted on the App Store is a big deal to developers, so adding new promotional sections for each category should help more developers gain exposure — and hopefully help us discovery cool apps we otherwise wouldn’t have seen.