iphone-se-main-01As much as Apple wants to appear to be giving its existing and potential consumers what they want, the company doesn’t make hardware and business decisions based on pure romanticism. The introduction of the iPhone SE at last weeks’ “Let us loop you in” event may have instantly appealed to a large customer base looking for something akin to the iPhone 5s, but Apple would have been looking at the bigger picture and what it means for customer acquisition as a whole.

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