Apple has announced its annual “Red Friday” Chinese New Year sale. The sale will take place this Friday, January 25th from 12:01AM to 11:59PM SGT. The sale is valid at Apple’s online store in Hong Kong, Malaysia, China, Singapore, South Korea, Thailand, and Taiwan.
The Asian market — and China in particular — is of increasing importance to Apple and its Red Friday sale, which originated last year, is a sign of that. There are no details yet as to what deals will be had, but last year the deals included 8% off iPads, 10% off iPod touches, and a HK$770 discount on MacBook Airs, MacBook Pros, and iMacs.
The term “Red Friday” is derived from the term “Black Friday,” which originated in the United States and is the Friday after Thanksgiving when holiday sales have traditionally kicked off. Chinese New Year — or the Lunar New Year — is as big a holiday as Christmas in many parts of Asia. This year Chinese New Year takes place on February 10th. Apple launched a Chinese New Year gift guide earlier this month.