References to a mysterious “Apple Watch Victory” have shown up on Apple’s website in the United Arab Emirates, hinting at an alternate name the company may have considered for the Apple Watch Nike+.

An AppleCare+ support page for the United Arab Emirates, shared by 9to5Mac, mentions AppleCare+ options for the “Apple Watch” and “Apple Watch Victory,” a product that does not exist.

On a similar page for Canada, the “Apple Watch” and the “Apple Watch Nike+” are listed in the same text, suggesting Apple perhaps planned to call the Apple Watch Nike+ the Apple Watch Victory at some point before changing the name to something more brand oriented.

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United Arab Emirates AppleCare+ support page on top, Canadian AppleCare+ support page on bottom


It’s possible “Apple Watch Victory” is an unreleased product, a scrapped product or an alternate name for a different version of the Apple Watch, but given the evidence of the two similar AppleCare+ pages, it seems most likely “Apple Watch Victory” was a code name or an alternate name considered for the Apple Watch Apple designed in collaboration with Nike.

Apple’s AppleCare+ support page for the Apple Watch in the United States is worded differently, referring only to the Apple Watch without a mention of specific models in the section in question.

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While inconsequential, it’s always interesting to get an inside look at the changes that a product goes through before release and a glimpse at one of the names that Apple used as a code name or considered using for the Apple Watch Nike line.

The Apple Watch Nike+, which is an Apple Watch Sport model with Nike branding, Nike software, and a unique perforated Sport Band, officially launches on Friday, October 28. 38mm models are priced at $369 and 42mm models are priced at $399.

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