AT&T is investing heavily in the Nokia Lumia 900 and spending more money on the Windows Phone handset launch than it did on the iPhone, according to a report in Ad Age.
The wireless carrier may be spending as much as US$150 million to advertise the phone, which is an AT&T exclusive. This is a lot of money, even for a carrier like AT&T and leaves us wondering why it would spend so much on a platform that is losing market share.
Ad Age points out that, after years of exceptional sales, AT&T’s smartphone growth is slowing now that the iPhone is available on Verizon and Sprint. Rather than rely only on the iPhone, AT&T is looking for another exclusive, blockbuster phone that’ll boost its subscribers. Right now that phone is the flashy Nokia Lumia 900.
AT&T spending more to launch the Lumia than it did on the iPhone originally appeared on TUAW – The Unofficial Apple Weblog on Tue, 10 Apr 2012 12:00:00 EST. Please see our terms for use of feeds.