Bentley’s newest advertisement, Intelligent Details, was recorded entirely with Apple’s mobile tools. Photographers used the iPhone 5s to shoot video clip then put it together utilizing an iPad Air, according to information offered on the making of the advertisement at the end of the place (through The Loop).

Try in New York, a fast behind the scenes check out the monochrome movie on the $$ 300,000 Bentley Mulsanne discloses that it was filmed with an iPhone 5s, utilizing specialized lenses, mounts, and cases to create top quality video on par with much more pricey video camera devices.

The short video clip was then assembled making use of an iPad Air and the iMovie app with a connected custom key-board case. Much of the editing was done on the move in the rear of a Bentley, showing the mobile abilities of Apple’s gadgets.


Bentley’s ad is the newest area to be recorded utilizing Apple devices, but it’s much from the initial. Back in 2013, Burberry revealed a collaboration with Apple that saw it shooting an entire Spring/Summer 2014 runway program making use of nothing but the iPhone 5s ahead of the phone’s launch.

Looking for Sugar Male, a docudrama that succeeded an Academy Honor back in February of 2013, was likewise partly shot making use of an iPhone.

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