BlackBerry is one sinking – – if not currently sunken – ship, and maybe the whole modern technology globe agrees with that, other than maybe the brand-new Chief Executive Officer of the company, John Chen, who just recently mentioned to CNet in a job interview that the business was working with a phone that would make consumers return to the having a hard time system in masses, successfully turning the ship around!

BB CEO John Chen

Baseding on the CNet report, the firm currently took some actions in the best direction with the announcement of two brand-new smartphones this Tuesday at the MWC 2014 – – the BlackBerry Z3 and the BlackBerry Q20, both of which are anticipated to view the light of day at various times.

According to Chen, the Q20 is aimed towards veteran BlackBerry customers which recognize with the experience that the platform guarantees. Nevertheless, he declared that this won’t be the only flagship that the company prepares to exploit on – – they’re working on an additional device that will go beyond everything else, and will certainly be intended towards only succeeding over brand-new consumers. This mystical brand-new tool, Chen stated, might attack the markets by the end of this year, although he could not ensure it.

At the MWC press seminar where Chen contacted CNet later on, Chen likewise said that while they’re trying to develop a tool that their alreadying existing user base could associate with, they’re likewise attempting to urge folks to actually upgrade and make use of the far better device. For this reason, he referenced to a better collective collaboration with AT&T and Verizon, although he avoided calling the carriers straight.

Lastly, Chen also said that for the more recent gadgets, just what BlackBerry will certainly be trying for is a much better advertising and marketing technique as well, focusing more on the out-of-the-box experience instead of the customized BlackBerry interface that we’re so utilized to. For this, he additionally states they’ll be putting their own advertising and marketing bucks behind the devices.

BlackBerry Z3

BlackBerry Z3

In my opinion, the issues with BlackBerry are too much deeper than to be fixed by merely releasing one new smartphone main. The means innovation has actually shaped today, and just what has actually made iPhone and Android much more successful than any sort of various other tech out there, is the huge application environment that they exist in. BlackBerry, regrettably, is seriously doing not have around, and unless the company can in some way persuade the designers in hopping into the bandwagon, there’s a really slim lining there for its future. Allow’s see where things take it.

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