White is the new black in the automobile world thanks to Steve Jobs, says a report in Motoramic. BMW design works lead designer Sandy McGill told Motoramic that Apple has breathed new life into the color. He said, “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.”
Usually only found in luxury cars because of its high maintenance, white is now the most popular exterior car color in America. It recently unseated silver, which has held that title for over a decade.
[Via Fortune’s Apple 2.0]
BMW designer: Apple affected the popular color of cars originally appeared on TUAW – The Unofficial Apple Weblog on Thu, 30 Aug 2012 11:00:00 EST. Please see our terms for use of feeds.