Brazil’s Consumer Protection Secretariat recently wrote a formal letter to Apple inquiring why the company charges consumers on its Brazilian iTunes storefront in U.S. dollars as opposed to the Brazilian real.
Now the iTunes Store first debuted in Brazil, and an assortment of other Latin American countries, back in December of 2011. That being the case, one can only wonder why the Brazilian government waited nearly two years before deciding to take a look at this particular issue. According to the India Times, product pricing in Brazil, as a matter of law, must be priced using local currency rates.
Apple reportedly has 10 days to respond to the government inquiry lest it face a fine of $2.6 million.
One looming question remains: Should Apple find itself subject to a fine, will it pay the fee with dollars or with reals.
Brazilian government asks why Apple charges its citizens in U.S. dollars originally appeared on TUAW – The Unofficial Apple Weblog on Fri, 29 Nov 2013 14:00:00 EST. Please see our terms for use of feeds.