Category Archives: iPhone
Former Apple employee recounts how Jobs motivated iPhone team
Bob Borchers used to be an iPhone product marketing engineer for Apple. Part of the team that brought the first iPhone to market in 2007, he’s now a venture capitalist with Opus Capital.

Borchers recently gave a talk to students at a California school talking about the thought processes that were involved in the iPhone’s development.
Borchers says that Steve Jobs didn’t have a specific device in mind, but instead gave the team a mission: create a phone that people would love so much that they’d never leave the house without it.
Borchers believes that Apple has been so wildly successful with the iPhone because the company focused on fundamentals — breaking the rules, but in an exceptionally well manner; paying attention to details; and making people focus on the relationship they have with their device.
Five apps for Super Bowl Sunday
The Super Bowl is just around the corner which means it’s time to get ready for the big game between the New York Giants and the New England Patriots.

Rather than our usual five apps, I couldn’t contain myself and, instead, put together five categories of apps that’ll set you up nicely for food, football and fun this coming Sunday.
Official NFL and Team Apps
if you want to learn more about the Patriots’s offense and the Giants’s defense, then you should download each team’s iOS app. The Giants have a free app for the iPhone, while the Patriots have chosen to go iPad-only with a magazine-style app. The Patriots Football Daily app has a free 7-day trial followed by a paid subscription.
The NFL also has a suite of apps to commemorate the game. Each Super Bowl XLVI app is filled with statistics, images and more about current and past Super Bowl match ups.
Apple rollin’ in the dough: 75% of cell phone profits

The news just keeps getting better for Apple in the mobile phone business. Just yesterday, IDC reported that the company is in third place in terms of worldwide mobile phone sales. Today, Asymco analyst Horace Dediu announced that with a relatively small piece of the pie (IDC said 6 percent of market, Dediu says 8.7 percent), Apple is pulling in a whopping 75 percent of profits in the industry.
Philip Elmer-DeWitt at Apple 2.0 notes in an analysis of Dediu’s numbers that out of the top eight manufacturers, only five are showing meaningful profits. Samsung has about a 16 percent profit share, while “Nokia, Research in Motion, and HTC are just scraping by. Motorola, LG and Sony, which bought out Ericsson last month, are still in the red.”




Subscribe to RSS Feed
Subscribe by Email




