Apple, like all prominent technology companies, spends countless bucks promoting its products with advertisement, yet while it appears to be accepted as reality that a lot of celebs are iPhone users, Apple hardly ever utilizes star standing to push unreleased items. With Apple Watch, nonetheless, points have actually altered, and a number of stars consisting of Katy Perry and Drake have currently been viewed sporting their gold Apple Watch Edition designs.

Amid the launch of the iPhone, many personalities attempted, and failed, to land themselves a device prior to it had actually introduced. Also basketball legend Shaquille O’Neal, who ‘d had a phone discussion from Steve Jobs at the time, attempted to score himself a device, yet regardless of being accustomed to hopping the queue on a lot of events, the late Apple co-founder would certainly not move.


Zoom forward 8 years from the launch of the initial iPhone, and Apple appears a little a lot more unbiased with concerns to celeb endorsement, and amongst those to obtain the Watch early are songs symbols Katy Perry and Drake.


Both have actually shared photos on social networks of them putting on the $ 17,000 Watch Edition, and offered the following these celebrities have — — Perry’s the most-followed account on each one of Twitter — — it’s not too surprising that Apple has actually unwinded those initial plans.


Previously today, Pharrell Williams was seen wearing Apple Watch Edition with a white band. Later on he posted a video clip of it on Instagram.


Definitely, a whole lot has actually altered in the way Apple does company recently, and it’s not all to do with the reality that Jobs is not with us and Tim Cook goes to the helm. Angela Ahrendts, previous Burberry CEO, is now head of retail at Apple, and appears clued-in as she attempts to strengthen the company’s track record as a high-end fashion brand name. You don’t need to be a service provider of her experience to recognize that celeb endorsements could function magic for raising brand name identification (view the now Apple-owned Beats Electronics, for instance), but with two weeks to go up until the wearable in fact ships, expect to see your favored celebrity waxing poetic of Apple Watch in the soon.

Here’s to wishing, regardless of the fashion-centric nature of the device, that it doesn’t neglect its heritage, and that Apple remains concentrated on maintaining the performance of a tall degree.

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