In a letter from CEO Tim Cook, Apple apologized to Chinese consumers and pledged to improve its warranty policies in the Asian country. According to Reuters, the apology has been well-received by China’s state-run media.

Popular tabloid newspaper, the Global Times, writes this about Apple’s apology: “The company’s apology letter has eased the situation, softening the tense relationship between Apple and the Chinese market … Its reaction is worth respect compared with other American companies.” The Global Times operates under the control of the People’s Daily newspaper, which is owned and operated by the Communist Party of China.

Chinese media satisfied with Tim Cook’s apology originally appeared on TUAW – The Unofficial Apple Weblog on Tue, 02 Apr 2013 11:00:00 EST. Please see our terms for use of feeds.

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