Having already made it big in the free-to-play scene on iOS with Clash of Clans, Finnish app development house Supercell may be headed to Android in the hopes of scoring further success overseas. “You can’t be global without being in Asia, and you can’t be big in Asia without being on Android,” Supercell CEO Ilkka Paananen notes in an interview with the Financial Times.
At the time of this writing, Supercell’s microtransaction-driven Clash of Clans is seated at position #110 on the iPhone App Store’s Top Free app chart, but ranks a much more favorable #3 on the Top Grossing list. That shouldn’t come as much of a surprise, as the company has already boasted that its daily revenue tops US$2.4 million. By spreading its wares to Android, the company could gain a foothold in regions where Apple’s mobile devices aren’t quite as popular, which could beef up its income even further.
However, Supercell’s iPhone exclusivity has paid off for them in other ways, such as plenty of App Store promotion that undoubtedly boosts sales. In fact, both of Supercell’s iOS games — Clash of Clans and Hay Day — are currently being promoted in Apple’s “Only on iOS” collection on the front page of the App Store. At the end of the day, Supercell has to do what’s best for its bottom line, but if the revenue gained by going multi-platform can’t surpass the perks of iOS exclusivity, it could pay to stay put.
Clash of Clans developer reconsiders iOS exclusivity originally appeared on TUAW – The Unofficial Apple Weblog on Tue, 27 Aug 2013 18:30:00 EST. Please see our terms for use of feeds.