A new report is mentioning unnamed sources claims that Apple’s executive team is mulling over the possibility of charging an eye-watering $ 400 for the company’s as yet unannounced however much talked about smartwatch.


While the assumption that Apple is undoubtedly going to bring a watch to market is a fairly safe one at this point, when it will certainly launch and just how much it will certainly cost is still up in the air.

Apple is readied to hold an event on September 9th that is anticipated to see the unveiling of the iPhone 6, and with new talk recommending that the iWatch will be announced but not released at the event, all bets are off. When it does launch though, we may need to dig deep in order to purchase one.

According to the publication Re/code, Apple’s officers have been going over a $ 400 cost point for its wearable, though it is thought that a range of different rate points will be made use of. Whether that implies the watch will be offered in different setups or simply that Apple will certainly introduce multiple watches continues to be to be seen, though if the rumors hold true we might not need to wait too long in order to discover out.

If Apple does launch at $ 400, it will be facing competition that is significantly less expensive, suggesting that it will certainly indeed need to market numerous SKUs in order to contend. Providings from the likes of Samsung, LG and Motorola currently retail for around half the price that Apple’s execs have actually been going over, though it is true that the Apple of the past has never had too much concern about matching competition on cost so long as it believes its gadget is superior.

Just time will tell exactly what Apple has on its mind at the very minute, and there’s no method we can validate this report ourselves. So the very best course of action to handle the matter is to kick back, relax, mark our calendars, consume a cup of coffee and guess on the whole matter!

Can Apple actually be so confident in a market that doesn’t really have its own identification yet though?

That being said, it handled it with the tablet and smartphone markets, didn’t it?

You can follow iPhoneFirmware.com on Twitter or join our Facebook page to keep yourself updated on all the latest from Apple and the Web.