We don’t know if an updated Apple TV or the hypothetical Apple-branded HDTV will be announced at WWDC (or ever), but just the thought of such a possibility has the big names in the cable and satellite TV business pondering a future with Apple as a competitor. DirecTV Chairman Michael White doesn’t think that traditional TV content delivery providers have much to worry about, per GigaOM.

Speaking at an investor’s conference in New York last week, White said that he doubts that a new Apple TV OS would drive current satellite and cable subscribers to purchase another set-top box from Apple. He thinks that most people would keep the box they already have.

White is also doubtful that content providers are going to line up to provide movies and shows for an Apple device. At the Strategic Decisions conference, White said that “They are going to launch something, maybe in the next two weeks … but I don’t see media companies saying ‘You can stream things in bundle over the Internet.”

Comcast’s Chairman Brian Roberts allegedly almost welcomed Apple to the world of content providers, but realizes that regardless of the technology released by Apple, his company will still provide the Internet access the customers will need.

DirecTV Chairman Michael White: Apple TV “won’t obsolete” our tech originally appeared on TUAW – The Unofficial Apple Weblog on Mon, 04 Jun 2012 13:00:00 EST. Please see our terms for use of feeds.

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