When you are listening to a song that you don’t know but really like, it’s common to whip out the ol’ iPhone, launch Shazam, and find out the name of the tune. But what about a situation where you’re drinking a bottle of wine at a restaurant and would like to know more about it or even buy a bottle of that specific brand and vintage? That’s the idea behind Drync (free), a “wine image-recognition app” that’s been around since 2009 but is re-launching today with a new focus on making over 30,000 wines available for home delivery in 41 states.

Drync provides instant identification of over 1.7 million different wines simply by snapping a photo of the label with your iOS device. The label — which doesn’t have to be on a wine bottle, so you can even snap an image of a label in a magazine or on a billboard — runs through a sophisticated image recognition algorithm and you’re presented with information about the wine. Want ratings from other users or wine experts? They’re available for a number of wines, and you can also purchase wines for delivery if that’s allowed in your state.

If the label you’ve imaged isn’t in the Drync database — for instance, a Montrachet 1978 from Domaine de la Romanée-Conti — you can submit the label for a human to curate. Your wine tasting activities can be shared with your buddies on Facebook or Twitter, and Drync says they’ll soon be providing personalized and social recommendations.

Drync touts itself as “the Shazam for wine” originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 14 Aug 2013 11:30:00 EST. Please see our terms for use of feeds.

Source | Permalink | Email this | Comments

You can follow iPhoneFirmware.com on Twitter or join our Facebook page to keep yourself updated on all the latest from Apple and the Web.