Yesterday we reported that Tim Cook is attending the Sun Valley Conference that takes place in Idaho this week. This year’s conference has a heavy focus on content deals and cable television. Given that both those things are extremely important for a future Apple television, it is perhaps telling how significant this Sun Valley Conference is, because not only has Tim Cook shown up but now Eddy Cue has been spotted as well.

Bloomberg reporter Jon Erlichman spotted Cue, who is Apple’s Senior Vice President of Internet Software and Services, along with Tim Cook yesterday. If any content deals are in the works, Cue would be the one leading them on Apple’s side. When Erlichman asked Cook if it was going to be a big week ahead Cook replied, “We’ll see.”

The Sun Valley Conference runs until Friday, but if there are any content deals struck it would be unlikely that they would be announced publicly just yet.

Eddy Cue also attending Sun Valley Conference originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 10 Jul 2013 11:00:00 EST. Please see our terms for use of feeds.

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