There’s no indication of let up within the battle of phrases within the European Commission’s need that Apple must spend an additional £13B ($15B) in fees on its European revenue. After Tim Cook a week ago explained the duty judgment as ‘governmental garbage,’ the EC has struck back with a few powerful terms of its.

The WSJ estimates Eurofinance mind Jeroen Dijsselbloem declaring that Apple had didn’t comprehend the general public feeling in Europe …

“The Apple reaction suggests that they wear’t understanding what’s happening in culture and they don’t understand what’s happening within the public discussion,” Mr. Dijsselbloem, leader of the Eurogroup of finance ministers, stated about the sidelines of the Ambrosetti community of enterprise leaders in Italy. “It Is A quite strong ethical problem, and large businesses, even when they’re this big, may’t state ‘this isn’t about us, there’s not a problem here.’”

The comments on both factors underline my very own watch the challenge shows a partition between U.S. and Western ideas about the problem, one aspect watching it as about what’s reasonable for companies, another what’s reasonable for citizens.

None of what imply greatly till we’ve caution about the real quantity of duty paid, and under what titles. Inconsistent statements from the EC and Apple have to be solved, something which gained’t occur until the statement is printed. The probable wait is in Apple being provided the chance to request redaction of commercially-sensitive data.

Picture: Agence France-Push/Getty Images via WSJ

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