Facebook has announced a raft of new features for its Messenger Platform to help developers increase chatbot capabilities and enhance user engagement and interaction.
The update includes dynamic buttons for quick user replies, customer account linking for businesses, wider support for content types like video and audio, and user ratings and feedback.
Facebook has also announced an updated set of guidelines for bot development, as well as a new resource blog that includes tips, case studies, and a Q&A series with businesses and brands that have already built bots for Messenger.
The new tools and features are set out in more detail below:
Over 11,000 chatbots have been created since Facebook launched bot support for its Messenger app back in April, while over 23,000 developers have signed up to use the company’s recently acquired natural language bot engine.
The enhancements to Messenger Platform reflect one of the major goals in Facebook’s 10-year roadmap, with Messenger and Live Video receiving the most investment and development over the first five years, followed by the company’s increased focus on connectivity, AI, and augmented reality.
Discuss this article in our forums