Facebook’s Creative Labs has actually generated lots of hits and plenty of misses in recent times, varying from Paper to Facebook Teams, and today, has actually tossed out another interesting idea through Riff. It’s a concoction of services like Slingshot and Snapchat, permitting users to create and share video clips of up to 20 seconds, with the general suggestion being that other users will add their own little video running along a similar theme. So where you’ll have solitary, short video clips, users will certainly also be able to develop Stories a la Snapchat, but in a consolidated effort as every person chimes in with their clips.

Solutions of this nature have lengthy looked for to get users sharing based upon specific themes and topics, with differing degrees of success. Google’s Photovine, which released back in 2011 however seemed to vanish as quickly as it showed up, motivated users to upload images on a range of topics, that would, consequently, create a neat, vine-like effect. That was one idea that Google threw versus the wall surface without way too much pressure, hence its swift collapse, and as Facebook remains to produce apps a lot more frequently compared to many can keep track of, Riff does look like another pot-shot instead than something that Facebook Creative Labs has placed significant thought right into.

Facebook Riff main

While Facebook wishes that Riff will certainly trigger another ALS Ice Pail Obstacle or revive the oft-dangerous fad that was Planking, there is a hidden component of redundancy regarding the social media network’s efforts. Having actually acquired WhatsApp – – a significant gamer in the IM game – – it’s very apparent that CEO Mark Zuckerberg desires his company to develop app from the ground up that can be used by millions, and having attempted to clone Snapchat, Foursquare and several others in the past, Facebook’s resources have yet to generate much beyond the official Facebook and Carrier applications.


Can Riff make an impression? By essentially threading video clips together and getting video-sharers involved with each other, it does have a small individuality to it, although if you’re currently bought the similarity Snapchat, Vine, Instagram and so forth, it will certainly appear like the market is currently swamped with apps that cover most bases.


Still, if you’re captivated sufficient to check it out, the direct links to Riff for iOS and Android are offered listed below. Provide it a download, and do let us know of your initial impressions by losing us a remark.


(Download: Riff for iOS/ Android)

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