First announced last week, Facebook’s new news creation and curation tool, Paper, is now available for download in the United States.
Paper is a news reader that obtains content from a user’s Facebook News Feed and from well-known online news sites and publications. Like competing apps such as Flipboard and Zite, Paper features a magazine-style layout with individual section categories for content.
Your Paper is made of stories and themed sections, so you can follow your favorite interests. The first section in Paper is your Facebook News Feed, where you’ll enjoy inspiring new designs for photos, videos, and longer written posts. You can customize Paper with a choice of more than a dozen other sections about various themes and topics—from photography and sports to food, science and design. Each section includes a rich mix of content from emerging voices and well-known publications.
Designed to replace the traditional Facebook News Feed, stories within Paper are card-based and can be flipped through by swiping. Content like status updates from friends appears alongside news stories and photos in a simple layout aimed at enhancing readability.
Though newly introduced, Facebook’s Paper app shares its name with the popular Paper sketching app from FiftyThree, which has been available in the App Store since 2012.
Earlier today, FiftyThree published an open letter on its website, noting its surprise with Facebook’s naming choice. The company asks Facebook to stop using its brand name and to “build a brand name of their own.” According to FiftyThree co-founder Georg Petschnigg, who spoke to The New York Times, Facebook has thus far opted to continue with the app launch.
“We have, in writing, asked Facebook to refrain from using the name,” Mr. Petschnigg said. “But their response was that they apologized for not letting us know sooner, but as it stands, they are continuing with their launch.”
“Paper by FiftyThree” is trademarked in the United States and in several additional countries, which could lead to a legal standoff between FiftyThree and Facebook in the future.
Paper by Facebook can be downloaded from the App Store for free. [Direct Link]