Bloomberg makes use of Slice Knowledge information to reveal that Fitbit is in fact still succeeding as Apple Watch orders start to level off from launch day highs.
In truth, the data from Slice, however accurate that is, shows that Fitbits are in fact outselling Apple Watches.
However it is tough to compare the two: Apple’s expenses $ 350-$ 400 to start, where Fitbits start at around $ 55 and just go up to $ 250.
However the very same might even be stated for $ 99 Pebble watches really. Or Android Watches which frequently begin below $ 99 for particular models.
The flip side nevertheless is that people who have an Apple Watch aren’t in the market for a Fitbit, but Fitbit users are prime market for the Apple Watch.
According to Slice, less than 5 percent of individuals who purchased a Fitbit considering that the end of 2013 have actually likewise bought an Apple Watch. About 11 percent of people who purchased an Apple Watch had actually purchased a Fitbit item over that duration.
Also, Apple’s distribution of the Apple Watch hasn’t really even began yet. There’s no Apple Watch at Target, Walmart, Best Buy or any of the huge retail chains. In truth, Apple can barely stay up to date with need within its own stores.
Apple Watches will certainly likewise drop in price as brand-new models come out, bringing the price of base models more in line with the competition. It is definitely hard to envision how Fitbit will certainly maintain as increasingly more of its market is subsumed by the Apple Watch and its ecosystem, and Fitbit doesn’t appear to want to play good with Apple. With the fitness tracker maker getting in the real smartwatch territory with its $ 250 Surge, Apple last year returned the favor by eliminating Fitbit items from its stores.