It appears Apple isn’t likely to be alone in supplying a greater offer to builders of membership-based apps. Exactly the same evening Phil Schiller unveiled that builders may obtain 85% of membership income from year two, Re/code reviews (and TNW confirms) that Google is likely to be providing exactly the same offer to Android builders – but with one huge difference …
Today Google plans to up the ante at its app store: It’ll also transfer from the 70/30 split to 85/15 for subscribers — but rather of needing builders to connect a customer for 12 weeks [as Apple does] before providing the greater split, it’ll allow it to be available immediately.
It’s not yet recognized when Google may expose the brand new income split, but it’s documented to possess previously examined it with a few amusement businesses.
Meantime, Daring Fireball has elevated some fascinating concerns about just how Apple’s offer works. For instance, while several app builders might like to change to some membership product to finance normal improvements, it’s unclear whether Apple’s guidelines permit this.
In a sidebar entitled “Kinds Of Car-Green Subscribers”, Apple listings just two, “Information” and “Services”:
Content: Supply settled use of content that’s updated or shipped on the standard schedule, for example papers, academic programs, or audio or movie libraries.
Solutions: Supply settled use of a continuing support in your app, for example cloud-storage or huge multiplayer games (MMOGs).
Skilled apps that need “lots of preservation of new functions and variations” don’t match both of these groups. Might Facebook customers like Tweetbot and Twitterrific be eligible for membership pricing? After speaking with Schiller recently, I thought so. Today, I wear’t understand. Builders are confused.
Furthermore, may an app need a membership to provide any performance at all, or could it be like in-app acquisitions, where the app is needed to supply some extent of functionality at no cost?
Ideally these are conditions that is likely to be responded at WWDC.