GungHo Entertainment is a game publisher based in Japan, and the company has just released some really wild financial numbers. According to the latest numbers, GungHo made $118 million this past April alone, most of it from one game: Puzzle and Dragons, currently available on iOS. Puzzle and Dragons is pulling in so much money (from audiences in both Japan and around the world) that GungHo says it’s making $3.75 million a day. In Japan alone, Puzzle and Dragons is claiming 13 million players — which is over 10% of the population there.
That is a phenomenal success story, and it gives GungHo a higher market cap than even the legendary game publisher Nintendo. As a result, the company’s stock has skyrocketed, and it’s even challenging current megapublisher Activision Blizzard for market cap.
I liked Puzzle and Dragons, but I think this is a game more targeted at Japan and its vast audience of mid- to hardcore gamers. In addition to the addictive puzzle and pet-leveling gameplay, Puzzle and Dragons is also very well structured to keep in-app purchases high, which goes a long way towards explaining how this game has gotten so big so quickly. GungHo’s definitely seen some success in North America, as the app has made a few appearances on the top grossing list. But as far as I know, the success in Japan has been much more incredible.
GungHo reports Puzzle and Dragons is earning $3.75 million a day originally appeared on TUAW – The Unofficial Apple Weblog on Mon, 13 May 2013 18:30:00 EST. Please see our terms for use of feeds.