BlackBerry, a firm that, not as long ago, was a superpower in the mobile sector, has been in free-fall for a long time, and despite an executive shake-up that has actually viewed the Canadian clothing select a brand-new Chief Executive Officer, things do not seem getting any much better.
One area that BlackBerry still grips on to is enterprise, with lots of companies still in support of using the firm’s products for their robust safety functions, but baseding on the Exchange Diary, among its primary customers – – The White – Home – is analyzing the possibility of switching to LG or Samsung.
Up till recently, BlackBerry was referred to as Research in Motion, with the choice to transform its name being just among numerous relatively hopeless procedures that the business has tried in the last bride and groom of years. In addition to the consultation of John Chen as Chief Executive Officer, whose most noteworthy contribution since his landing has been to classify Apple iPhone users as a bunch of “”wall surface huggers,” “BlackBerry has actually additionally released its once-treasured and exclusive BBM instant-messaging service to both iOS and Android. While this step has aided to boost the reach of the chat system, however, it doesn’t appear to have had a marked effect on BlackBerry’s ton of moneys.
The truth that the White House is now testing alternate gadgets from LG and Samsung is yet an additional kick in the teeth for BlackBerry, although the promotion it brings for the two seemingly shortlisted prospects will certainly decrease rather well in South Korea. Samsung, particularly, on a regular basis takes out the drop in efforts to get its brand name in the leading edge of the media limelight, and as for boosting the credibility and reputation of a line of product is worried, the reality that the President is thinking about both of these 2 Oriental giants is a large PR successful stroke for every.
The White Residence Communications Agency, an army physical body that supervises these sort of affairs, is presently deliberating over Samsung and LG phones as a main medium of governmental interaction, although any last decision is still said to be “”months away.”
“We already know that the President makes use of an iPad on a regular basis to read, and currently, his daily motorist is a BlackBerry. Having familiarized himself with the BlackBerry OS and Apple iOS (albeit greatly modified), could he quickly be getting his fill of Google’s increasingly-secure Android?
Time will certainly inform, although I can definitely imagine Obama shaking that gold Galaxy S5!