Previously today, Apple’s Shot on iPhone 6 advertising campaign took the leading Outdoor Lions reward at the Cannes Festival for the signboard and skyscraper ads, and now a photograph that was included in the project has likewise gotten its own Cannes Lion award.

Cole Rise, whose picture portrays his pal standing in Rocky Mountain National Park, has won a Cannes Lion award in the Gold project. Just like Apple’s Shot on iPhone World Gallery, Increase’s image won in the Billboard/Street Posters category.


Increase is also the designer of the popular iPhone app, which enables professional photographers to make edits to their shots on the go. Rise discussed to Om Malik how Apple has the ability to put images taken with iPhones on such significant structures like billboards and skyscrapers, explaining that it all comes down to dots-per-inch. On a billboard or skyscraper, which are viewed from far away, Apple can utilize low DPI images, commonly around 12-15 dots per inch.

It’s insanely cool to see an iPhone picture win a Cannes Award, particularly one that belonged to Apple’s Shot on iPhone campaign.


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