Instagram today announced that it’s rolling out 2 brand-new positionings for photos and videos consisting of picture and landscape formats to contribute to the old square photo format that was previously the only alternative for users uploading content.

It turns out that almost one in five photos or videos individuals post aren’t in the square format, and we understand that it hasn’t been simple to share this type of material on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you cannot catch the Golden Gate Bridge from end to end.

When users publish an image in the app, they’ll now have the ability to tap a new icon to obtain access to the brand-new picture and landscape orientation options.


In the screenshots above, Instagram gives us a look at how the new photo positionings will appear in a user’s feed.

The company keeps in mind that “To keep the clean feel of your profile grid, your post will certainly appear there as a center-cropped square.” And finally, Instagram is making all filters offered for videos, which formerly had its own set of separate filters:

We’re especially excited about exactly what this update ways for video on Instagram, which in widescreen can be more cinematic than ever. While we’ve traditionally had separate filters for images and for videos, all filters will certainly now work on all types of moments. You can likewise change the strength of filters on videos, too.

The new functions are readily available in the upgraded iOS app, variation 7.5, landing on the App Store today.

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