Apple is toying with the concept of handing its iTunes Radio streaming audio service its personal application, which the business hopes will certainly help boost adopting rates. Introduced along with iOS 7, the number of users subscribing to iTunes Radio has been moderate, but taking into consideration the leverage that Apple has in the type of the iTunes Music Store – – which boasts among the broadest collections of digital songs and cds with over 26 million – – the firm apparently has a much more proactive strategy in the offing.

iOS 8 logo mockup

9to5Mac cites ““sources oriented on the strategies” “in stating the boosted focus on iTunes Radio, which could possibly see it advance from a feature tucked way within the boundaries of the Music app to being unleashed as a standalone solution. Such a move would provide iTunes Radio its own identity, support to promote it, and toss some weight behind it as it competes in a packed market.

Right now, all a customer of Spotify or any kind of competing streamer is going to do when buying a brand-new iOS tool is ignite the App Store app, download their chosen solution’s main app, and begin hearing their preferred tracks. In all sincerity, at this moment, I would certainly be surprised if fifty percent of iPhone, iPad and iPod touch users even understood of iTunes Radio’s presence – – less the reality that it’s acts as an internal choice to something they’re currently using.


Giving the solution its own application will absolutely aid its source, and will, proceeds the record, enable customers to scan via and handle stations, execute searches, and download tunes they wish to keep right from the iTunes Music Store.

Obviously, the strategies remain ““in the very early phases,” “and therefore, go through change, and while iOS 8 is being thrown away there with every expected upcoming function, it could well be that iTunes Radio doesn’t problem from the Songs application till some point following year.

With rival Samsung having dropped its Milk Music service recently, Apple will certainly recognize the job that needs to be done if iTunes Radio is to make a long lasting impression on songs followers. The truth that the iTunes Music Store exists as a system absolutely helps matters, however will not, alone, prise consumers far from Pandora, Spotify et al.

You can follow on Twitter or join our Facebook page to keep yourself updated on all the latest from Apple and the Web.